Just over a year ago – in July 2025 – we launched a new vertical: inDrive.Ads. 

This  leverages a different kind of media environment (we call it "ride media"): ads shown inside the inDrive app, timed to each stage of a trip – booking, waiting, riding, and after arrival. Because the ad is part of a moment that's already happening, there's nothing else competing for attention, and nothing to skip past.

And in many countries, it reaches an audience that’s otherwise hard to access. inDrive’s footprint spans more than 8 billion transactions , and in our core markets, nearly half our audience rarely use competing mobility apps. So we have much to offer our advertising clients. 

This goes beyond performance, it’s also about shared values.

“In good times people want to advertise; in bad times they have to.”

- Bruce Barton

Win-win-win 

In keeping with our ethos, the advertising team set out to make inDrive.Ads a product with impact, one that benefits all involved: 

It gives advertisers access to a large new audience.

It supports our business growth, while enabling us to keep our commission among the lowest out there – so both drivers and passengers benefit from lower costs. 

And a share of our ad inventory funds inDrive's in-house impact programs, bringing greater visibility to important projects. These include Juntas Llegamos in Mexico, Colombia, and Peru, which helps women get their driver’s license and start generating an income; inVision University in Kazakhstan, which provides innovative, scholarship-based education; and the Alternativa Film Festival in Colombia, which spotlights filmmakers from underrepresented regions. 

"Stopping advertising to save money is like stopping your watch to save time.”

– Henry Ford

Great start and growing strong

The past 12 months have been something of a whirlwind for the advertising team;  inDrive.Ads has generated more than 2 billion impressions across 25 live countries in LATAM, EMEA, and APAC, and it currently features more than 2,000+ advertisers each month. 

They’ve also rolled out a plethora of product features, including new ad formats, faster-loading placements and an integrated consent management platform – meaning more reliable delivery and better measurement for advertisers; and ads that load faster and respect our customers’ privacy choices. (To read more about our performance highlights, click here.)

All this in year one!  And as we keep growing, so will the reach of our ride media. Stay tuned for year two…

"The best advertising is done by satisfied customers."

- Philip Kotler

For more information visit: https://indrive.com/advertising